We all fear those visits to the dentist, the needles, the sound of the instruments, the effect of the anesthesia after we leave their office.and last.but not least. the hefty invoice!
The majority of people don"t shop around.- Instead of shopping around for different options, individuals will frequently choose a chiropractor that"s closest to their home. It is a terrible error. You don"t understand if you"re getting overcharged or not for Chiropractic services, but you might not be getting the best service that fits your needs.
Abbreviations - If you"re audited, don"t count on a chiropractor reviewing your records who"ll know what "PRL" or "ASRA" or even "Sublux" means. For that matter, even a non-chiropractor may have difficulty with nonspecific abbreviations like "PT." Did you send the individual for part time or Physical Therapy work? The auditor isn"t going to try and interpret your abbreviations, particularly when there isn"t a key present that describes their patient. A great SOAP note with one unidentifiable abbreviation can cause you to fail your audit. So, be sure you are spelling it out definitely (another advantage to EMR, push the button and also the word comes out!) or that you supply a key that certainly translates all your abbreviations.
Look in the mirror, check to see if your shoulder is hiked up, or if your head is tipped. If they are you might be a candidate for NUCCA upper cervical chiropractic attention. Consult the NUCCA website to see whether a professional is in your area, or get in touch with me via this site and I"ll see if I can find a person who practices in your geographical region.
In marketing we talk about identifying prospects" needs, desires, or their pains. We request how you relieve their pain, or can fill their needs, fulfill their desires. These are manners your advertising messages can catch a prospect"s attention. The catch is, they must have some attention in that region. People unaware of desires, needs, or pains in your area are not currently your prospects.
People over 30 should concentrate on stretching exercises to compensate for the normal shrinking of their discs. Here are two examples of stretches which can help.
Standing with your feet shoulder-width apart and arms at your sides, slowly lean backwards from your waist as if you"re trying to see the ceiling behind you. Hold for a count of 10. Return to the starting location, then do four more repeats and rest several seconds. Slowly increase repetitions until you are able to do 12 or 10.
In the event you are having trouble figuring out the best way to market to the 3P"s (pain, problem or predicament) of your prospect, I suggest picking-up a copy of my publication (see below for details) or seriously contemplate joining the next round of my Promotion Mentoring Groups program (details coming shortly).
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